How To Use Flyers To Promote Your Wholesale Products

Flyers can be used to effectively advertise your wholesale and closeout products. Although they are associated with retail sales, such as retailers, construction companies, and car garages, they can also be used for the business to business market.

The following strategies can turn a flyer into your best sales agent.

1. Select your most exciting wholesale and closeout deals.

2. Give recipients a strong incentive to keep your flyer. How about a free gift or 5% discount at your warehouse

3. Make your message very clear, state the kind of business you are in, what you are selling, and your contact information.

4. Write the ad and product descriptions professionally. If grammar isn’t one of your strong points, pay a college student or teacher to write it for you.

5. Hire a flyer distribution agency that services a commercial area. Tell them that you want your flyers to be distributed to stores, this way your message will be received by those who can act on it.

6. Distribute flyers yourself when visiting shopping malls, strip malls, commercial avenues, flea markets, and swap meets. Because some malls do not allow soliciting, carry a few in your bag and hand them personally only to store owners that might be interested in your products. First introduce yourself, tell them about your products, and then offer to give them a flyer. Because store owners and flea market vendors need merchandise to sell, they will be interested to see what you can offer them.

7. Attractive product photos and a great catchphrase will keep the attention of a wholesale buyer for a longer period of time. If your budget allows for it, print color copies since they will do a much better job of displaying your items, and will increase the quality perception of your wholesale business.